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Nortec Collective Returns with "Tijuana Sessions Vol.3"
Renowned For Their Groundbreaking Fusion of Norteño and Techno, Tijuana’s
Electronica Leaders Are Back With The Much-Anticipated Follow-up To “Tijuana
Sessions Vol. 1”
Already the Subject of a Recently-Released Coffeetable Book,
Nortec Collective’s Music Has Appeared In Commercials For Volvo,
Dell, Edwin Jeans Japan (w/Brad Pitt), Nissan, and More
“The Latin World hasn’t been the same since the release of Nortec’s frighteningly original, refreshingly cool Tijuana sessions.”
-Rolling Stone
“They sample the hoots of brass-band tubas and the stuttering drumrolls
of nortena bands into a computerized international dance-music hybrid,
and by grounding it in local music they suggest both a sense of history and a
sense of humor.” -New York Times
“Nortec is the most important new genre in the world.”
-Gear
After the critical and commercial success of their debut album “Tijuana Sessions, Vol. 1,” Latin America’s most important electronica act Nortec Collective are back with their much-anticipated follow up album "Tijuana Sessions Vol. 3" (Nacional Records – July 12th). The Nortec Collective is comprised by five artists: Fussible (Pepe Mogt), Bostich (Ramón Amezcua), Panóptica (Roberto Mendoza), Clorofila (Jorge Verdín) and Hiperboreal (Pedro Gabriel Beas). These musicians create and perform a style of music called Nortec - a fusion of Norteño ("from the North") and Techno, documenting the collision between the style and culture of electronica and traditional Mexican music. The new album features the hypnotic first single
“Tijuana Makes Me Happy.”
Nortec Collective sees Tijuana not only as their home, but as a border metropolis of almost two million people, a major hub of global pop culture on par with Tokyo, New York, Los Angeles, and London. It is America’s most important switching point, where cultures, cash, languages, styles, laborers, and sounds (lots and lots of sounds) all migrate into each other without the proper documents, clashing and connecting and merging and marrying, like few other spots on the planet. Their Tijuana is Macintosh G4s and bad sewage, digital file swapping, Moby concerts and vaqueros blasting Los Tucanes de Tijuana from their pickup trucks.
Nortec Collective is not a thing or a genre or a group or a band, but an entire
electronic aesthetic. It is a convergence of high-tech and low-tech, of North and South, of all things techno with all things norteño, of all the things that are a part of the rural and urban. The sound of the Nortec Collective is the sound of the First World in the Third and the Third World in the First.
Since 1999, the Nortec Collective musicians have packed dancefloors throughout the United States, Mexico, Europe, Japan, and Latin America, transformed Los Angeles rock clubs, and ruled the stage of New York's Central Park SummerStage and Irving Plaza. The Nortec Collective has successfully toured the US, performing to packed houses, as well as the prestigious Winter Music Conference in Miami. Nortec Collective has also toured Europe, with sold-out shows at the Royal Festival Hall and other dates throughout the continent. Former Mexican President Ernest Zedillo invited Nortec to provide music for the Mexican pavilion at the Expo 2000 in Hanover, and they've done
remixes for Beck, Robbie Williams, Alan Parsons, La Dosis, Ely Guerra, and Julieta Venegas among others.
Nortec Collective's music has appeared in commercials for Volvo, Dell, Fidelity
Mutual, Edwin Jeans (w/Brad Pitt) in Japan, Nissan, and others. The track "Almada" is featured in EA Games' FIFA 2005, and an interactive book entitled “Paso del Nortec- This Is Tijuana” dedicated to the Nortec phenomena was recently released in the US, Mexico and Europe. In support of their new album, Nortec Collective will be launching a U.S. tour, and then head to Europe and Latin America for additional dates.
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