The Latin Rap Conference Takes on New York

New York, NY – August 4, 2005 - On September 19th - 20th the Big Apple will be welcoming the Latin Rap Conference. This event will mark the third installment of the LRC, an organization dedicated to catapulting the Latin Rap and Reggaeton genres into the forefront of the national media, as well as to encourage the education, empowerment and development of good business practices in the industry. The LRC is headed by Jesse Perez, p.k.a. Shysti of Rhythm Impact, Rich Isaacson and Jerry Blair of the Fuerte Group, and the Latin Rap Conference Coalition Board of Directors, dedicated to leading the Latin Rap movement, including Gustavo Lopez, President of Machete Records, John Lopez of Upstairs Records, legendary radio consultant Steve Smith, Elizabeth Rodriguez of Sirius radio, Mexican-American rapper Chingo Bling, and Toy Hernandez of Control Machete. The two-day conference will serve as a platform for informative panels discussing fundamental aspects of the trade and will feature showcases from both established as well as up-and-coming artists in the genre. The conference will take place at the well-known New York City nightclub Latin Quarters, a.k.a LQ’s.

This LRC will be the single most important networking event in this industry. "If you are anyone in this industry or want to get into it, this is an event that you cannot miss. LRC: New York will be the most important event ever held for this genre" says Shysti, one of the founders of the Urban Latino movement in Radio that exploded all over the country in 2004 and is still growing rapidly as stations are changing formats overnight to accommodate the enormous market. It is this expertise in the genre that is attracting professionals from hundreds of companies. The LRC will also boast attendance by over 200 artists as well as label and industry connoisseurs from over 60 premier labels and 30 radio stations. Every aspect of the industry will be represented including the top innovators and tastemakers, artists, DJs, producers, radio and video programmers, retailers, distributors and many more.

Through its attendees, the Latin Rap Conference reaches over 20 million Latinos nationwide with radio, street promotions, concerts, clubs and the Internet. The previous Latin Rap Conferences were held in San Diego, California, making this the first LRC held on the East coast.

For more information on the Latin Rap Conference and information on how to register, please visit Latinrapconference.com.

Fuerte Group is a multi-cultural music promotion and lifestyle marketing company with specific expertise in the US Hispanic Market. The company has three divisions: Fuerte Marketing, Fuerte Management, and Fuerte Records.

Contacts:
Audrey Diaz
Latin Rap Conference
212.219.2525
Audrey@fuertegroup.com



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