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Cuervoton - Los Angeles 2007
Chingo Bling | Photo by SalRojas.com
Chingo Bling:
Chingo Bling, is a Mexican-American rapper from Houston, Texas. He represents a whole new style of hip hop with a twist of Norteño Mexican culture and attitude. He graduated from Trinity University in Texas with a BA in business administration and was a member of the national business fraternity ???. Afterwards he went on to become CEO and founder of the record label Big Chile Entertainment.
As the host of Cuervoton for the second year, he has also been featured in an MTV documentary about Houston rap and is known for his colorful style and also for selling tamales and pupusas out of the trunk of his car. Chingo Bling has an impressive list of star collaborations including Nelly, Paul Wall, Lil' Flip, Chamillionaire and N.O.R.E. Chingo Bling is currently signed with Asylum Records.
Malverde | Photo by SalRojas.com
Malverde:
With an original prophetic hip-hop style, Malverde’s artistic inspirations draw upon the legend of Robin hood-type, Jesus Malverde. His lyrics echo a lost epoch of sayings, expressions and wise tales past generations lived by. Raised among mainly immigrant farmers, Malverde’s story is one of rags to riches, where opportunities to grow were very limited.
His music reflects a Mexican style of Californian Latin hip hop, whose captivating lyrics focus on life, action and consequence, which set him apart from most Latin rappers.
Los Angeles' Omar Cruz | Photo by SalRojas.com
Omar Cruz:
Omar Cruz is a Left Coast Latino rapper, born in Los Angeles from a Colombian father and a Mexican mother. Omar Cruz initially used the moniker Blunts LLA (Latin Lyrical Assassin). Currently he has released four mixtapes titled "City of Gods","Blow: The Final Chapter", Cruzifixion and "2007 B.C. (Before Cruz)" a compilation of his previous work. Omar's street buzz caught the attention of Interscope Records, leading to a signing of Cruz's independent label, BYI Entertainment, into a joint venture deal with Interscope / Geffen Records. Omar Cruz is set to release his highly anticapted debut album, "Sign of the Cruz" later this year.
Brooklyn's Joell Ortiz | Photo by SalRojas.com
Joell Ortiz:
Joell Ortiz is a Puerto Rican rapper from the Cooper Projects in Brooklyn, New York. After being featured in The Source’s Unsigned Hype and XXL magazine’s Chairman Choice, Joell Ortiz has been creating a buzz as one New York’s finest emcees. Grabbing the attention of super-producer Dr. Dre, Joell Ortiz has singed Dre’s Aftermath Records. The record label that rooster consists of rappers like Eminem, 50 Cent, Busta Rhymes, and Eve. Joell Ortiz currently his a street album called The Brick (The Bodega Chronicles) which features the street anthem "Brooklyn Bullshit".
The Second Annual Cuervoton
Jose Cuervo partnered with urban superstars Chingo Bling, Malverde, Omar Cruz and many more for the 2nd annual talent search for "La Nueva Generacion", the next generation of Latino artists in urban music. Known as Cuervoton, the contest serves as a platform for exposure to unsigned artists, ensuring the longevity of Latinos in the music industry in partnership with, BMI, Gibson, Def Jam’s Roc La Familia, Atlantic Records and LIFEbeat.
At the beginning of January 2007, Cuervoton toured the country searching for the hottest up-and-coming talent. Contestants from across the nation submitted their demos for review to compete for a major deal. While stopping in every semi-final city, audiences was able to witness live performances from Cuervoton’s touring talent including, Pitbull, Chingo Bling, Malverde Nina Sky, Zion, Notch, Omar Cruz, Joell Ortiz and Tru Life.
The winner, Patty Dukes, representing New York City took home the title of 2007 Cuervoton Nueva Generacion artist on Saturday night after competing against talent from across the country and sharing the stage with established artists such as Pitbull, Nina Sky and Notch. Patty Dukes emerged victorious as one of only four female applicants among hundreds who tried out for the male-dominated competition.
Patty Dukes, alongside her hypeman, Reph, will be receive a feature in Estudio 201’s Volume 3 CD and will be touring next year in Cuervoton 2008 in addition to her deal with Def Jam’s Roc La Familia.
Click Here for Exclusive Video Footage of Cuervoton L.A. 2007
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